Newspaper Circulation Up According to Newspapers
Wow - whoever came up with this system should help the Pentagon come up with their numbers for the cost of an escalation in Afghanistan - oh wait - crap maybe they did.
Circulation rates going up! That’s great! Print’s dying and someone’s succeeding! THANK GOD. Except, not. While circulations go up, fewer people are getting newspapers circulated to them. How?
The change happened because the price the newspaper was charging for the online replica — it costs print customers an extra 50 cents per week — hadn’t been high enough to qualify as paid circulation until the ABC’s April change. That let newspapers define their paying readers as anyone who spends at least a penny for a copy. Previously, a newspaper copy had to sell for at least 25 percent of the basic price to qualify as paid circulation.
Read more at gawker.com
